Satellite radio is also called digital radio. Since normal radio frequency is very low, the signals can be limited and you can listen to your favorite radio channels up to a certain limit (40, 50, 100 miles). When you go beyond a certain mile your radio won’t get the proper signals. While going for a long journey, you won’t be able to listen to your favorite radio stations. You need to keep tuning to get the nearest radio station so that clarity is good.

A satellite radio is a kind of static radio, wherein you can listen to certain radio stations anywhere in the world. It’s a fixed and permanent radio station. No matter where you are, in Florida or Texas, while traveling or at home, you can receive up to 100 radio stations with very good frequency and of CD quality. There are two-satellite radio services in the US – Sirius and XM. Subscribers have to pay a monthly fee of $9.95.

Many car manufacturers have started installing satellite radio receivers. If you want to listen to satellite radio at your home or office you can buy a portable satellite radio and listen to your favorite radio stations. There are many companies manufacturing satellite radios and you can buy them online or at retail stores.

The radio stations of Sirius Satellite Radio and XM Satellite Radio have their own program schedule. The programs are available 24 hours a day, 7 days a week. Sports, entertainment, talk shows and many other programs are aired.

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The history of portable satellite radios is short compared to traditional over-the-air radio, but it has rapidly changed the face of radio listening like no other technology in recent memory. The two major satellite radio services, XM Satellite Radio and SIRIUS Satellite Radio, offer a stunning array of programming and compete fiercely for customers.

Their popularity has stunned many in the radio industry and with the advent of new, smaller, more convenient portable satellite radios, some industry veterans worry about the future viability of traditional broadcast radio.

How did satellite radio get started and what is its future? Lets take a look.

The Beginnings of Satellite Radio

The history of satellite radio begins in 1992, when the Federal Communications Commission (FCC) decided to set aside a portion of spectrum to be devoted to nationwide distribution of digital radio service via satellite. SIRIUS Satellite Radio and XM Satellite Radio bid huge amounts of money (at least $80 million each) for licenses to use this new allocation of spectrum, which were eventually awarded to them by the FCC.

Owning the right to use the spectrum, though, was only the first step. Even if they could start delivering satellite radio signals right away, there were no consumer-accessible portable satellite radios to receive the signal. Additionally, there was substantial debate within the radio industry about whether consumers would be willing to pay for new hardware and then pay a monthly subscription fee for radio service. After all, AM and FM radio broadcasts were available free all over the country.

Making a Business out of Satellite Radio

XM Satellite Radio and SIRIUS Satellite Radio set out to overcome these obstacles and make a real business out of portable satellite radios and satellite radio programming. They knew that to attract the most consumers they needed to offer a variety of hardware components that could be used in a variety of locations home, work, and especially the car, where most radio listening occurs.

Working with electronics manufacturers already trusted and recognized by consumers (Sanyo, Panasonic, JVC, Kenwood, etc.), hardware development got underway. The results included portable satellite radios, receivers, and plug and play components for nearly every consumer application. Manufacturers built satellite radio receivers for cars, homes, offices, trucks, RVs, boats, and even airplanes.

On the programming side, XM and SIRUS put together an assortment of niche music stations that would have something to offer consumers with nearly any musical taste. Each station was programmed to appeal to a specific type of listener, and most were commercial-free. Programming originated primarily from New York, but also from other locations, plus XM and SIRIUS entered into collaborative agreements that would allow popular musicians, entertainers, personalities and others to perform live from the originating locations. This would give the services another unique selling point to attract consumers.

Dealing with resistance to a monthly fee, though, required a broader array of marketing, public relations, and strategies to communicate the benefits and advantages of portable satellite radios. XM and SIRIUS knew that the key to their success would lie in convincing consumers of the value they would receive while making the hardware widely available and affordable.

Spreading the Word

Portable satellite radios began to show up in a variety of places where consumers would find it easy to use them. One of the most important places for XM and SIRIUS to gain entry for the hardware was in cars and trucks, where consumers do the vast majority of their radio listening.

They collaborated with car and truck manufacturers to make portable satellite radios standard on many high-end luxury vehicles, and an affordable option on most other mid-range vehicles. For most of these consumers, the cost of a monthly subscription would not be prohibitive and by making it easy for them to access their services, XM and SIRIUS could entice consumers to try it out and start spreading the word about its value.

Portable satellite radios were also placed in boats and RVs, and standard receivers were heavily marketed for use in homes and businesses. Another innovation, introduced in November 2004, is the handheld version of XM Radio and SIRIUS Satellite Radio receivers. These devices were designed to appeal to people who want access to satellite radio services while running, walking, or otherwise moving out and about in locations other than their cars, trucks, homes or offices.

Another important component of spreading the word was establishing partnerships and marketing agreements with electronics retailers such as Circuit City, Best Buy, Target, Wal-Mart, and other well-known names. Working closely with retailers, XM and SIRIUS have greatly increased their presence with consumers and sales have steadily increased.

Why Pay for Radio?

Still, the bottom line question for most people is why pay for radio? The answer is in the benefits received with a subscription to satellite radio. Some of the most popular benefits include:

More channel choices (up to 150)
Commercial-free (music channels)
Live audio streaming of sporting events
Weather and traffic information (in major markets)
Clear, crisp digital signal
Signal available with no fading when driving long distances
Niche music stations to suit any musical taste
Assortment of sports, talk, and news stations

Coming Soon

Satellite radio service is in its infancy so it is inevitable that the technology and the features will continue to develop. XM Radio and SIRIUS Satellite Radio will have to devote resources to such innovations if they are to attract enough subscribers to become profitable.

For example, one feature that will soon be available in some areas real time traffic information delivered via satellite directly to the navigation system in the car. This information will appear as color-coded displays of the average speed of vehicles on specific roads, allowing the driver to select the travel route that is least congested at any particular time.

Other new options and ideas are inevitable over the next few years, so it is likely that portable satellite radios will continue to grow in popularity and become more common in vehicles, homes, offices, boats, RVs, and just about any other location that can be imagined.

About the Author: Julie-Ann Amos is a successful writer for http://www.1st-Dish-TV.net, a consumer guide to free Dish Network satellite TV systems. Copyright 2005 1st-Dish-TV.net

Written By: J. Amos

Cabinet has upheld a CRTC decision to issue two satellite radio licences after the applicants agreed to increase Canadian content and French-language service. The applicants are Sirius Canada and Canadian Satellite Radio, each of which has a U.S. partner. Details of the new Canadian content commitments were not immediately available but the number of French-language channels will be increased to four from three. As part of the agreement, CSR and Sirius have been forces to increase the French-language influence and broadcasting. Both promise to include 8 Canadian channels, which are half English and half French. Several cultural organizations such as the Canadian Recording Industry opposed the original terms of the licenses. Reasons include that they have weakened domestic content rules. These rules require Canadian music and talk programming to be prominent on the airwaves. “This is a black day,” said Ian Morrison, a spokesman for Friends of Canadian Broadcasting. “In effect, the Americans have won.” The new licenses call for eight new Canadian channels and 72 American channels.

While some people are complaining, independent and emerging artists favored the satellite licenses. They believe that the new services will provide them with exposure in the United States and abroad. Satellite radio, while initially intended mainly for car radios, has made several new improvements for portable and home satellite radio. Automakers, whom have factory ready satellite receivers in new 2006 models supported the applications. Just as in America, subscrition to the new radio services can be purchased and heard anywhere in North America.
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Scott Fish is the owner of Satellite Radio Sirius and XM satellite Radio Reviews | Search Engine Optimization Firm | Affiliate Program

Written By: Scott Fish